Advertising Brands Increasingly Opt For In-House Programmatic as Cookies Demise Looms The in-house programmatic ads trend has gone from emerging to dominant one as ... Mariam Aliabadi@SpinyTrendsAugust 4, 2020
Advertising Facebook Ad Boycott Had Little Impact on Its Revenue While the advertisers who have boycotted Facebook since June, in protest of the ... Mariam Aliabadi@SpinyTrendsAugust 3, 2020
Mergers and Acquisitions Microsoft Proposes Deal to Buy US Portion of TikTok After threatening to ban the Chinese-owned social media platform on Friday, President Trump ... Mariam Aliabadi@SpinyTrendsAugust 3, 2020
Earnings Season Comcast’s Earnings Reports Performance Aided by 10 Million Peacock Subscribers Comcast posted strong earning for the sector, boosted by the successful launch of ... Mariam Aliabadi@SpinyTrendsJuly 31, 2020
Advertising Big Tech’s Q2 Earnings Report Surpasses Expectations, Highlighting Their Market Dominance Apple, Alphabet, Amazon, and Facebook reported their impressive Q2 earnings, one day after ... Mariam Aliabadi@SpinyTrendsJuly 31, 2020
Distribution Fox News Enjoys Highest-Rated July In Network’s History as it Leads on Viewership Figures According to the latest Nielsen Media Research, Fox News Channel is standing far ... Mariam Aliabadi@SpinyTrendsJuly 30, 2020
Data Big Tech Reckons With Its Power Before Antitrust Committee The 13 months of investigation into antitrust claims against the world’s four largest ... Mariam Aliabadi@SpinyTrendsJuly 30, 2020
Advertising Analysts Fear TV May Not Recover Pre-Pandemic Viewership Levels After a jump in viewership figures due to rising pandemic concerns in March ... Mariam Aliabadi@SpinyTrendsJuly 29, 2020
Advertising Zenith Forecasts Global Ad Spend to Drop 9.1% in 2020 Media planning firm Zenith’s 2020 forecasts reflect an industry in the midst of ... Mariam Aliabadi@SpinyTrendsJuly 28, 2020
Advertising Conde Nast Health Announces New Cookie-Less Solution “Obsidian” Conde Nast Health has announced a cookie-less advertising solution called Obsidian. It is ... Mariam Aliabadi@SpinyTrendsJuly 28, 2020