Advertising How is first-party data being leveraged by publishers? We’ve known for a while now that third-party data is being phased out ... Mariam Aliabadi@SpinyTrendsDecember 8, 2020
Mergers and Acquisitions Healthy subscription revenue growth rebounds publisher confidence According to the Association of Online Publishers (AOP) and Deloitte’s latest quarterly Digital ... Mariam Aliabadi@SpinyTrendsNovember 30, 2020
Content Streaming’s new frontier: Social commerce Streaming has come to dominate many facets of our lives, from watching our ... Mariam Aliabadi@SpinyTrendsNovember 23, 2020
Content Record-breaking figures for digital in Election Week, outperforming TV Record-breaking figures for digital across major news channels, far outperforming 2016’s election, highlights ... Mariam Aliabadi@SpinyTrendsNovember 13, 2020
Advertising Brands are turning towards a new revenue stream: Wine Publishers and brands are turning to unchartered territory in the wine market to ... Mariam Aliabadi@SpinyTrendsNovember 9, 2020
Events What could the future of the events industry look like? Few sectors have been as hard hit by the pandemic as live events ... Mariam Aliabadi@SpinyTrendsNovember 2, 2020
Advertising Advertisers and audiences turn their attention to local media Advertisers and publishers alike have struggled with the repercussions of the pandemic-induced recession. ... Mariam Aliabadi@SpinyTrendsOctober 26, 2020
Content Are email newsletters here to stay, and what could lie beyond the inbox? While some warn email newsletters could be past their peak, publishers’ constantly evolving ... Mariam Aliabadi@SpinyTrendsOctober 22, 2020
Data Google Analytics 4 has powerful new features that give publishers more control in uncertain times This newest version of Google Analytics combines data streams from websites, iOS apps, ... Mariam Aliabadi@SpinyTrendsOctober 20, 2020
Audience Development How Facebook’s penalization algorithm is impacting publishers Recent research by Echobox has revealed Facebook’s penalization algorithm reduces traffic based on ... Mariam Aliabadi@SpinyTrendsOctober 7, 2020