Facebook has threatened to block Australian users from sharing news stories, while announcing new rules on pre-election political advertisements, provoking mixed reactions.
A year after announcing an $850 million merger, clickbait giants Taboola and Outbrain will no longer join up after pandemic-induced renegotiations broke down.
Some publishers achieved a decade’s worth of sales during the pandemic, raising the question: Should more publishers be diversifying into e-commerce?
Originally due to launch in October, the change would give users the option to individually opt in or out of apps tracking them for advertising purposes.
Merkle Inc has published their Q2 Digital Marketing Report, illuminating how trends were disrupted by the peak of the COVID-19 pandemic this year.
A new study has shown that ad block usage is dropping, raising the question of whether ad blocking has reached its peak. But this is not simply a case of fewer people installing ad blockers, it’s a shift in how people are accessing the internet.
With the phasing out of third-party cookies on the horizon for users of Chrome, the world’s most popular web browser, a number of alternatives are being proposed.
With a significant increase in streaming over traditional TV consumption, media publishers look at global expansion to keep up with growing competition.
The subscription model is growing fast. Publishers are joining forces to reap the benefits of multi-service bundles, with companies like Apple and Bloomberg leading the way.
The search giant has upped its campaign against a draft code from the Australian Competition and Consumer Commission (ACCC) which would force digital platforms to pay news media companies for their content.
