Conde Nast Health’s Obsidian is the latest effort within the publishing industry to develop new targeting methods for advertisers.
As more viewers jump onto the streaming bandwagon, there appears to be a sense of nostalgia for traditional live TV.
Apple announced the new features of iOS 14 last month. What exactly does it include and how will it effect the industry?
The media division of the telecoms giant has struggled to achieve the scale of ad dollars it was counting on to keep up with competitors.
The new advertising format, where users verbally respond to advertiser prompts, is aiming to facilitate connection between advertisers and listeners.
With ad spending down across the industry as a result of the coronavirus pandemic, new eMarketer figures indicates that mobile advertising will likely fare better than most as it continues to attract a larger share of digital ad spending.
Per new Roku data, traditional U.S. TV networks are experiencing mixed fortunes due to the lack of live sporting events. Now studies point to rescheduled sporting events boosting streaming subscriptions instead.
As writers and journalists turn to platforms like Substack to publish content independently, they are teaming together to find new ways of recreating the work benefits that newsrooms offer.
The New York Times acquires Serial Productions, makers of the hit podcast series, “This American Life” and “Serial,” for an estimated $25 million.
Taboola and Outbrain’s merger has been scrutinised by U.S. and U.K. regulators. The latter still has reason to believe that the “clickbait” buyout is bad for publishers, advertisers and market competition.
