The industry remains highly attended, but the switch to fully virtual models hasn’t improved its financial fortunes.
Google’s new RSA upgrades for advertisers include AI-powered copy recommendations, ad countdowns and cross-campaign asset reporting.
According to MoffettNathanson’s research analysis, during a 10-week span, total streaming minutes were up 85% year-over-year to 1.48 billion minutes, from 799 million for the same period one year ago.
Peacock includes commercials in both Free and Premium, but the latter has fewer ads and new original content for subscribers.
Google announces additional hurdles for publishers using AdSense by prohibiting ads promoting spyware services.
U.S. Election disinformation remains a pressing issue, but are news publishers having to choose between too many content labels?
As projected U.S. ad revenue growth rounds down to nearly 15%, SiriusXM’s $325 million acquisition of Stitcher from E.W. Scripps Company proves that podcasting is big business.
Newsletter referral programs are proving to be a promising way of not only acquiring new subscribers, but of increasing their lifetime value too.
YouTube creators will be able to track their earnings per every 1000 views and maximize earnings based on the data.
After 2019 beta program, Google has announced that its Swirl 3D ads will be made available to all Display and Video 360 customers.
