Advertising How is first-party data being leveraged by publishers? We’ve known for a while now that third-party data is being phased out ... Mariam Aliabadi@SpinyTrendsDecember 8, 2020
Advertising Brands Increasingly Opt For In-House Programmatic as Cookies Demise Looms The in-house programmatic ads trend has gone from emerging to dominant one as ... Mariam Aliabadi@SpinyTrendsAugust 4, 2020
Data Nielsen Overhauls its Digital Measurement Methods Nielsen's new digital measurement methodology will offer "privacy" and "flexibility" to media publishers, ... Barima Nyantekyi@SpinyTrendsJuly 22, 2020
Data Comscore Assesses COVID-19’s Impact on Audio Streaming The lockdown bumped home streaming and device usage up as consumers turned to ... Barima Nyantekyi@SpinyTrendsJuly 10, 2020
Subscriptions The Guardian Turns to First-Party Data and Registration Wall For Financial Stability The daily newspaper’s website encourages users to create log-in accounts for tailored user ... Nana B Nyantekyi@SpinyTrendsJune 3, 2020