logo
logo
  • Home
  • Publisher Intelligence
  • Topics
    • Advertising
    • Content
    • Data
    • Distribution
    • Jobs
    • Subscriptions
    • Technology
  • About

Tag: First-party Data

Advertising

How is first-party data being leveraged by publishers?

We’ve known for a while now that third-party data is being phased out ...
Mariam AliabadiMariam Aliabadi@SpinyTrendsDecember 8, 2020
brands-increasingly-opt-for-in-house-programmatic-as-cookies-demise-looms
Advertising

Brands Increasingly Opt For In-House Programmatic as Cookies Demise Looms

The in-house programmatic ads trend has gone from emerging to dominant one as ...
Mariam AliabadiMariam Aliabadi@SpinyTrendsAugust 4, 2020
nielsen-overhauls-its-digital-measurement-methods
Data

Nielsen Overhauls its Digital Measurement Methods

Nielsen's new digital measurement methodology will offer "privacy" and "flexibility" to media publishers, ...
Barima NyantekyiBarima Nyantekyi@SpinyTrendsJuly 22, 2020
Comscore-Streaming-May-2020
Data

Comscore Assesses COVID-19’s Impact on Audio Streaming

The lockdown bumped home streaming and device usage up as consumers turned to ...
Barima NyantekyiBarima Nyantekyi@SpinyTrendsJuly 10, 2020
Subscriptions

The Guardian Turns to First-Party Data and Registration Wall For Financial Stability

The daily newspaper’s website encourages users to create log-in accounts for tailored user ...
Nana B NyantekyiNana B Nyantekyi@SpinyTrendsJune 3, 2020

Digest the latest media & publishing trends on the go

logo
logo
  • Home
  • Publisher Intelligence
  • Topics
    • Advertising
    • Content
    • Data
    • Distribution
    • Jobs
    • Subscriptions
    • Technology
  • About
  • Log in
Social connect:
or

Lost your password?

logo

✕ Close
  • Home
  • Publisher Intelligence
  • Topics
    • Advertising
    • Content
    • Data
    • Distribution
    • Jobs
    • Subscriptions
    • Technology
  • About

logo

✕
  • Home
  • Publisher Intelligence
  • Topics
    • Advertising
    • Content
    • Data
    • Distribution
    • Jobs
    • Subscriptions
    • Technology
  • About
Login/Sign up

Latest Posts

What does a successful subscription marketing team look like?

Publishers deliver more for less with AI automation

How to design your subscriber onboarding experience

  • Sign in

Forgot your password?

Lost your password? Please enter your email address. You will receive mail with link to set new password.

Back to login

Wordpress Social Share Plugin powered by Ultimatelysocial