First-party Data Archives

Tag: First-party Data

Advertising

We’ve known for a while now that third-party data is being phased out ...

Mariam Aliabadi @SpinyTrendsDecember 8, 2020

Advertising

The in-house programmatic ads trend has gone from emerging to dominant one as ...

Mariam Aliabadi @SpinyTrendsAugust 4, 2020

Data

Nielsen's new digital measurement methodology will offer "privacy" and "flexibility" to media publishers, ...

Barima Nyantekyi @SpinyTrendsJuly 22, 2020

Data

The lockdown bumped home streaming and device usage up as consumers turned to ...

Barima Nyantekyi @SpinyTrendsJuly 10, 2020

Subscriptions

The daily newspaper’s website encourages users to create log-in accounts for tailored user ...

Nana B Nyantekyi @SpinyTrendsJune 3, 2020

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