There are many proposed third-party cookie replacements in the market. On the ID side, a growing number of companies are putting their weight behind The Trade Desk’s Unified ID 2.0 solution.
Global ecommerce giant Amazon is chipping away at Google’s lead in digital advertising. Its share of the American market reached 10.3% in 2020
Facebook Analytics is going away. The timing of the move suggests the social network is tidying up its tracking tools ahead of Apple’s iOS 14 privacy changes.
Ecommerce is booming: Annual pre-pandemic growth of about 1% was eclipsed by an online sales spike that shot ecommerce from 18% to 28% of total US retail between March and May last year.
M&A activity was understandably limited during the peak of the pandemic, but as companies start to think about what comes next, they’re doing deals to bring in the content and customers
While many publishing brands have shied away from TikTok’s Gen Z profile, some are building a follower base to bring on younger audiences.
Google’s annual Ads Safety Report has indicated an increase in malicious advertising in 2020. Stopping ‘bad actors taking advantage of people online during a global pandemic was challenging.
Podcast revenue is not guaranteed. But with listener numbers increasing rapidly, advertising spending growing at 45% and programmatic options developing, publishers are betting the audio format will pay off.
Advertising and subscription revenues have recently come to be seen as incompatible. But at a recent media conference, Financial Times CEO John Ridding said publishers don’t have to choose; there is still “strong growth” to be had in both revenue streams.
A two-year research project between the largest newspaper in France and a publishing software provider has been using AI to identify evergreen archive content for re-publication.
