Trust in traditional media has declined to an all-time low and that’s a huge problem for publishers trying to recruit paying subscribers. In the fight to restore trust and rebuild loyalty, newsletter engagement has become an important weapon.
Publisher proposals suggest replacing cookies with contextual advertising, but a recent survey says marketers are skeptical.
Publishers are eyeing the explosion in demand for online education as a real opportunity to engage readers and generate revenue.
COVID-19 has accelerated key revenue and operational trends across publishing. The latest mediafutures report details how the pandemic has put shifts in income strategies and production efficiencies on fast forward and looks at how these might play out in the future.
There is a limit to how many digital news subscriptions people will pay for. But publishers can create added value to attract and retain paying audiences by repurposing and repackaging evergreen archive content.
In response to Australian government plans to force it to pay for linking to news articles from the country’s news publishers, Facebook blocked all news on its platform. The result was a widespread collapse in web traffic to Australian publishers’ websites.
Long before COVID-19 hit, publishers were focused firmly on digital subscriptions as a way to reduce their reliance on advertising income. Recent successes, reported by a variety of publishers throughout the pandemic.
Digital advertising took a real hit during the first months of the pandemic, but there are signs that growth is returning to the sector. Publishers shouldn’t expect to be returning to business as usual, however.
As tough as 2020 was, subscription growth was strong for many magazine publishers. Now audience development departments are working to retain spur-of-the-moment subscription sign ups with long-term membership programs.
It’s looking increasingly likely that Google will settle on its own interest-based identity solution, FLoCs. But will that work for publishers and advertisers?
