Few sectors have been as hard hit by the pandemic as live events – a trillion-dollar industry. We take a look at how the industry is adapting, and what the future of events might look like.
New reports paint a mixed picture for ad spend as the effects of coronavirus continue to be felt. A sharp rise in social media spend is not enough to offset wider declines.
Print newspapers continue their predictable pace of decline in the US. But for digital subscriptions, there is still vast potential for global expansion.
Advertisers and publishers alike have struggled with the repercussions of the pandemic-induced recession. Amidst the turmoil, local media is showing signs of growth and hope ahead.
A new study from the IAB has found that advertising in news is brand safe, increases trust, and drives consumers to take action.
While some warn email newsletters could be past their peak, publishers’ constantly evolving needs and offerings indicate they might be here to stay. But what could lie beyond the inbox?
Coverage around climate change and sustainability is increasingly the focus of a growing number of leading publishers. Audiences’ appetites for the subject show no sign of passing.
This newest version of Google Analytics combines data streams from websites, iOS apps, and Android apps. By doing so, publishers and marketers have a clearer view of user behavior.
Google has introduced a Stories feature to its app for iOS and Android. Unlike other social networks’ versions of the temporary picture and video format, Google’s Stories are for publishers rather than consumers.
With the end of third-party cookies on the horizon and growing pressure on protecting consumer privacy, a number of publishers are seeing success with their first-party data strategies.
