Ad spending in the U.S. has been hit hard by the coronavirus pandemic, but is showing signs of recovery as July figures have been released. Programmatic advertising in particular appears resilient, although growth has been severely stifled.
Last week, an update in Google’s search algorithm was detected, catching users unaware with this short-lived shift in rankings. The unplanned update suggests some bigger changes in SEO to come to the publishing space.
A growing number of publishers are developing functionality to enable audiences to listen to their articles, rather than simply reading them, in a bid to grow engagement, retention and revenue.
A survey in the UK has found that fewer people are getting their news via social media and Google search. Last year, 49% of adults said they accessed news via social media, but that has now dropped to 45%.
Apple’s iOS 14 and Mac OS Big Sur will automatically redirect traffic of users headed to publishers who are enrolled in Apple News+.
Last week, President Trump gave TikTok until September 15th, to be acquired by a U.S. company or face a ban. Microsoft emerged as the immediate front runners but in the week since the announcement, the Chines social media giant as attracted more suitors.
Google launched a beta version of its new audio Ad Manager offering on Thursday. The tools will assist advertisers to create ads on platforms such as Pandora, SoundCloud, and Spotify.
WARC released its annual report this week on The State of the Industry: Mobile Marketing in the UK 2020. Their findings, based on a survey of 90+ marketing professionals, found that 43% of marketers are allocating more than 25% of their marketing budget to mobile.
Roku now has 43 million accounts as it added 3.2 million new subscribers in Q2. Revenue for Q2 hit $356.0 million which beat estimates by 14.0% and increased 42.4% year-over-year.
Mozilla released Firefox 79 last week which included a new feature, Enhanced Tracking Protection 2.0. The feature blocks ad tech firms from tracking users across the web.
