The new page design intends to make it easier for those who administer Facebook pages to engage with their followers using a more readable layout and improved analytics. The test is running now in the Facebook mobile app.
Connected TV has made a huge surge during the pandemic with 90% of US consumers report that they now have access to a CTV device. How can brands make the most of the surge in CTV usage, which is likely to continue post-COVID?
The podcast industry has begun to show promising signs of revival as episode downloads near pre-COVID-19 levels as of June.
NBCUniversal’s new Peacock service outperforms competitor Quibi for the same time period, though it barely dents its bigger rival, Disney+.
Nielsen’s new digital measurement methodology will offer “privacy” and “flexibility” to media publishers, buyers and consumers alike.
Snap’s earnings report also shows Snapchat’s user base’s continued growth, but its notes of “cautious optimism” may not inspire advertiser and investor confidence.
The Big Four U.S. TV networks have lost 2.9 million viewers – can the return of live sports save ad revenues and the Fall TV season?
U.S. media layoffs reached 11,027 jobs this year, according to one survey, amidst COVID-19 and falling ad revenues.
Pathmatics finds July’s digital ad spending patterns going through twists as major brands reallocate their ad spends to YouTube from Facebook and Twitter.
The new release features key new features and improvements in the areas of usability, performance, and flexibility.
