Advertising
Which ad optimization factors are impacting CPM rates?
Report highlights advertising performance insights from 6,000 publishers across 60,000 sites
Audience Development
How publishers are using personalization
There is more than one way for publishers to personalize their digital products for users
Technology
What does mobile-first mean for publishers?
The evolution of mobile tech can make developing a mobile-first strategy a challenge
Advertising
Programmatic ad spend wasted on made-for-advertising sites
Made-for-advertising sites deliver inflated viewability figures on poor content with little audience
Technology
Smaller publishers risk missing out on the benefits of AI
Investment in AI doubled in 2021, but the technologies are not a priority for smaller publishers
Content
Why publishers are investing in their archive content
American news and culture weekly The Atlantic has just launched 165 years’ of historic archive content
Advertising
Pressure builds for agencies and publishers to act on climate crisis
The climate crisis is making headlines in the publishing trade media as well as mainstream news
Content
Four strategies to grow and retain digital audiences
Rolling Stone UK’s digital director offers four strategies on finding and keeping audiences
Data
Playbook highlights opportunity in third-party cookie loss
Report says publishers can leverage their own data to build more robust digital advertising, subscription and e-commerce businesses
