Advertising
Advertisers and audiences turn their attention to local media
Advertisers and publishers alike have struggled with the repercussions of the pandemic-induced recession. ...
Advertising
Roku Analyzes Why U.S. Households are Leaving Traditional TV for Streaming
Per new Roku data, traditional U.S. TV networks are experiencing mixed fortunes due ...
Advertising
How Advertisers Can Make the Most Out of The Growing CTV Trend
Connected TV has made a huge surge during the pandemic with 90% of ...
Advertising
eBay Signs $9bn Classified Ads Deal With Norway’s Adevinta
Adevinta’s interest in eBay was reported earlier in the week, but with the ...
Advertising
NBCUniversal Introduces 11 New Advertising Formats For Marketers
NBCU's new ad formats, available through its One Platform, are intended to offer ...
Advertising
Google Search Upgrades Make It Harder for Websites to Gain Traffic
Google's subtle tweaks over the years to its results pages have diverted vital ...
Technology
Google Adds Dynamic New Features to Responsive Search Ads
Google's new RSA upgrades for advertisers include AI-powered copy recommendations, ad countdowns and ...
Advertising
Changes to Google AdSense Requires Publishers to Stringently Monitor Advertising Partners
Google announces additional hurdles for publishers using AdSense by prohibiting ads promoting spyware ...
Advertising
Google ‘Swirl’ 3D Ad Option Now Available Globally
After 2019 beta program, Google has announced that its Swirl 3D ads will ...
Advertising
eMarketer Forecasts Shrinking Ad Revenues Worldwide, Losses for Google and Growth for Facebook
The intelligence firm reports declining global ad revenues and investments in almost every ...