Advertising
Ad Industry Launches Partnership for Responsible Addressable Media
The Partnership for Responsible Addressable Media has been formed to address Google and ...
Data
Twitter Faces $250 million FTC Fine For Using Emails In Targeted Advertising
Twitter is expected to receive an FTC fine of $250 million for using ...
Data
Big Tech Reckons With Its Power Before Antitrust Committee
The 13 months of investigation into antitrust claims against the world’s four largest ...
Advertising
What Does Apple’s Upcoming iOS 14 Features Hold for Advertisers?
Apple announced the new features of iOS 14 last month at the WWDC ...
Data
Nielsen Overhauls its Digital Measurement Methods
Nielsen's new digital measurement methodology will offer "privacy" and "flexibility" to media publishers, ...
Advertising
Only 9% Opt Into GDPR Tracking, Study Finds
The study's conclusions included confusing and unhelpful GDPR banners, a 48% engagement rate ...
Data
As Google Bans Ads Promoting Unauthorized Tracking, Its Latest Antitrust Investigations Hit Close to Home
As California becomes the 49th state to begin investigation proceedings, Google continues to ...
Data
Facebook Fails Again to Limit Access to Third-Party Data
The embattled social network admits to providing app developers with data updates despite ...
Data
California Begins Enforcing its Consumer Privacy Act Today
The CCPA goes into effect against businesses’ data policies after a six month ...