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Tag: How-To

Retention strategies
Advertising

How to develop effective retention strategies

The conventional wisdom says that acquiring a new customer can cost as much ...
Peter HoustonPeter Houston@SpinyTrendsJune 1, 2022
Twitter hashtags
Audience Development

How to use Twitter hashtags to boost referral traffic

Publishers should include two or three Twitter hashtags in their tweets to maximise ...
Peter HoustonPeter Houston@SpinyTrendsDecember 17, 2021
quizzes
Audience Development

How to use quizzes to drive audience engagement

David Tvrdon writing on The Fix says he learned early on in his ...
Peter HoustonPeter Houston@SpinyTrendsDecember 3, 2021
Effective innovation
Technology

How to keep innovating effectively as a publisher

US-based journalism professor Damian Radcliffe recently wrote a three-part series exploring effective innovation ...
Peter HoustonPeter Houston@SpinyTrendsNovember 3, 2021
Google Discover
Content

How to optimise your content to perform well on Google Discover

Since it was launched in 2018, Google Discover has enjoyed mixed reviews from ...
Peter HoustonPeter Houston@SpinyTrendsSeptember 10, 2021
Data Visualisation
Content

How to use data visualisation to add value to your content

From public data feeds to web scraping there is more information available to ...
Peter HoustonPeter Houston@SpinyTrendsSeptember 3, 2021
Google Search
Content

How to stay on the right side of Google Search updates

Google Search’s stated mission is to help people find the information they need, ...
Peter HoustonPeter Houston@SpinyTrendsAugust 25, 2021
Reddit for publishers
Audience Development

How to use Reddit to build brand awareness and engagement

Social media network Reddit recently announced a new funding round, in which it ...
Peter HoustonPeter Houston@SpinyTrendsAugust 18, 2021
Climate crisis
Content

How to cover the climate crisis for your audience

The spotlight is firmly on the climate following the release of the most ...
Peter HoustonPeter Houston@SpinyTrendsAugust 11, 2021

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