Advertising How to develop effective retention strategies The conventional wisdom says that acquiring a new customer can cost as much ... Peter Houston@SpinyTrendsJune 1, 2022
Audience Development How to use Twitter hashtags to boost referral traffic Publishers should include two or three Twitter hashtags in their tweets to maximise ... Peter Houston@SpinyTrendsDecember 17, 2021
Audience Development How to use quizzes to drive audience engagement David Tvrdon writing on The Fix says he learned early on in his ... Peter Houston@SpinyTrendsDecember 3, 2021
Technology How to keep innovating effectively as a publisher US-based journalism professor Damian Radcliffe recently wrote a three-part series exploring effective innovation ... Peter Houston@SpinyTrendsNovember 3, 2021
Content How to optimise your content to perform well on Google Discover Since it was launched in 2018, Google Discover has enjoyed mixed reviews from ... Peter Houston@SpinyTrendsSeptember 10, 2021
Content How to use data visualisation to add value to your content From public data feeds to web scraping there is more information available to ... Peter Houston@SpinyTrendsSeptember 3, 2021
Content How to stay on the right side of Google Search updates Google Search’s stated mission is to help people find the information they need, ... Peter Houston@SpinyTrendsAugust 25, 2021
Audience Development How to use Reddit to build brand awareness and engagement Social media network Reddit recently announced a new funding round, in which it ... Peter Houston@SpinyTrendsAugust 18, 2021
Content How to cover the climate crisis for your audience The spotlight is firmly on the climate following the release of the most ... Peter Houston@SpinyTrendsAugust 11, 2021