Content
Is it time for publishers to get serious on TikTok?
Growing 45% since July 2020, TikTok reported over a billion monthly active users ...
Content
Gen Z shuns display ads, but loves native advertising
According to a recent survey, society’s youngest consumer cohort – Gen Z – ...
Mergers and Acquisitions
As The Clock Ticks, Microsoft, Twitter and Netflix Jostle For TikTok
Last week, President Trump gave TikTok until September 15th, to be acquired by ...
Mergers and Acquisitions
Microsoft Proposes Deal to Buy US Portion of TikTok
After threatening to ban the Chinese-owned social media platform on Friday, President Trump ...
Technology
TikTok Carries on Despite Challenges From Competing Apps and the United States Government
ByteDance's popular app fights misinformation and rivals whilst advertisers and market watchers wait ...
Advertising
TikTok Launches its New Ad Platform Under Threat of a U.S. Ban
The Chinese platform is also addressing its India Ban while pulling out from ...
Technology
Instagram Goes After TikTok with “Reels” and Full Screen Stories
The company eyes international markets, including India, to test and refine its versions ...
Content
YouTube Tests its Next TikTok Mobile Rival
The company trials a new feature that blends short-form content into a single ...
Content
TikTok Pledges Support to Black Creators Over Censorship Accusations
The company announced the donation of millions of dollars to fight racial inequality ...