Advertising Archives - Page 4 of 13

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Google is setting up the next stage of Privacy Sandbox testing, including the ...

Peter Houston @SpinyTrendsApril 8, 2022

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It’s no secret that ad-tech vendors take a lot of money out of ...

Peter Houston @SpinyTrendsMarch 16, 2022

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The promise of significant digital rewards came true for some publishers in 2021. ...

Peter Houston @SpinyTrendsMarch 9, 2022

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Engaging, relevant, informative content used to be the gold standard for advertisers seeking ...

Peter Houston @SpinyTrendsFebruary 18, 2022

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According to a recent article in the UK’s Press Gazette, some publishers are ...

Peter Houston @SpinyTrendsFebruary 16, 2022

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According to Amazon’s full year results for 2021, reported at the beginning of ...

Peter Houston @SpinyTrendsFebruary 9, 2022

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The latest development in Google’s efforts to find a third-party cookie replacement involves ...

Peter Houston @SpinyTrendsFebruary 2, 2022

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Advertising creative was never high on the agenda for programmatic advertisers; ad optimisation ...

Peter Houston @SpinyTrendsJanuary 28, 2022

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David Jones, CEO of The Brandtech Group, formerly known as You & Mr ...

Peter Houston @SpinyTrendsJanuary 21, 2022

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A survey of more than 240 senior publishing leaders from 52 countries shows ...

Peter Houston @SpinyTrendsJanuary 12, 2022

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