Advertising Archives - Page 6 of 13

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Advertisers on the hunt for post-cookie targeting alternatives are looking closely at contextual ...

Peter Houston @SpinyTrendsJune 9, 2021

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It’s just over six months until Google effectively ends third-party cookies and the ...

Peter Houston @SpinyTrendsJune 2, 2021

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The use of adblockers is a challenge for publishers that rely on advertising ...

Peter Houston @SpinyTrendsMay 14, 2021

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Reader revenues were the big publishing story at the peak of the pandemic, ...

Peter Houston @SpinyTrendsApril 21, 2021

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Global ecommerce giant Amazon is chipping away at Google’s lead in digital advertising. ...

Peter Houston @SpinyTrendsApril 14, 2021

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Google’s annual Ads Safety Report has indicated an increase in malicious advertising in ...

Peter Houston @SpinyTrendsMarch 26, 2021

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Podcast revenue is not guaranteed. But with listener numbers increasing rapidly, growth in ...

Peter Houston @SpinyTrendsMarch 24, 2021

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Advertising and subscription revenues are sometimes seen as incompatible. But at a recent ...

Peter Houston @SpinyTrendsMarch 19, 2021

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Marketers’ desire for the type of unduplicated audiences that cookies deliver often appears ...

Peter Houston @SpinyTrendsMarch 10, 2021

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COVID-19 has accelerated key revenue and operational trends across publishing. The latest mediafutures ...

Peter Houston @SpinyTrendsMarch 3, 2021

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