Advertising Ad growth returns, but brands need options in fragmented media landscape Digital advertising took a real hit during the first months of the pandemic, ... Peter Houston@SpinyTrendsFebruary 17, 2021
Advertising Google gets behind FLoCs, but will publishers and advertisers? As the phasing out of third-party cookies gets ever closer for users of ... Peter Houston@SpinyTrendsFebruary 10, 2021
Advertising Email newsletters are hot right now, but audiences don’t think they’re perfect Email newsletters are the original electronic publishing format and they are enjoying a ... Peter Houston@SpinyTrendsFebruary 1, 2021
Advertising Political audiences are not all bad news for advertisers Advertisers have been stopping their ads from appearing against a growing list of ... Peter Houston@SpinyTrendsJanuary 25, 2021
Advertising How a NYC Executive Order has provided a vital lifeline for community and ethnic news outlets A 2019 initiative to mandate that agencies in New York had to spend ... Esther Kezia Thorpe@SpinyTrendsDecember 21, 2020
Advertising How one Austrian publisher is seeing success with ad-free subscriptions To combat ad-blocking rates and prepare for GDPR compliance, Austrian daily newspaper Der ... Esther Kezia Thorpe@SpinyTrendsDecember 15, 2020
Advertising Google’s ‘heavy’ ad block coming into effect on publisher sites A feature that blocks resource-intensive ads is being rolled out in the latest ... Esther Kezia Thorpe@SpinyTrendsDecember 11, 2020
Advertising How is first-party data being leveraged by publishers? We’ve known for a while now that third-party data is being phased out ... Mariam Aliabadi@SpinyTrendsDecember 8, 2020
Advertising Brands are turning towards a new revenue stream: Wine Publishers and brands are turning to unchartered territory in the wine market to ... Mariam Aliabadi@SpinyTrendsNovember 9, 2020
Advertising Covid fails to dent Big Tech advertising revenues Third-quarter results for the ‘Big Four’ tech giants – Alphabet, Facebook, Amazon and ... Esther Kezia Thorpe@SpinyTrendsNovember 6, 2020