Advertising Ad spend’s rollercoaster recovery fueled by social media boost New reports paint a mixed picture for ad spend as the effects of ... Esther Kezia Thorpe@SpinyTrendsOctober 30, 2020
Advertising Advertisers and audiences turn their attention to local media Advertisers and publishers alike have struggled with the repercussions of the pandemic-induced recession. ... Mariam Aliabadi@SpinyTrendsOctober 26, 2020
Advertising ‘The News Trust Halo:’ Research shows newsbrands benefit advertisers A new study from the IAB has found that advertising in news is ... Esther Kezia Thorpe@SpinyTrendsOctober 23, 2020
Advertising How publishers’ first-party data strategies are maturing The end of third-party cookies is on the horizon and pressure on protecting ... Esther Kezia Thorpe@SpinyTrendsOctober 14, 2020
Advertising Fears of misinformation spreading through Facebook are fuelled by Australian threats and pre-election rules Facebook has threatened to block Australian users from sharing news stories. Meanwhile, the ... Holly Armstrong@SpinyTrendsSeptember 21, 2020
Advertising The Taboola and Outbrain merger falls apart after renegotiations A year after announcing an $850 million merger, clickbait giants Taboola and Outbrain ... Esther Kezia Thorpe@SpinyTrendsSeptember 17, 2020
Advertising How publishers are using e-commerce to build their brand and generate revenue post COVID-19 After digital channels achieved a decade’s worth of retail sales in eight weeks ... Holly Armstrong@SpinyTrendsSeptember 15, 2020
Advertising Apple delays app tracking updates to iOS 14, giving brief reprieve to app publishers Apple is delaying a key change to its latest software update in iOS ... Esther Kezia Thorpe@SpinyTrendsSeptember 15, 2020
Advertising Merkle Inc Q2 Digital Marketing Report Foreshadows Second Wave Trends Merkle Inc has published its Q2 Digital Marketing Report. Their findings illuminate how ... Holly Armstrong@SpinyTrendsSeptember 8, 2020
Advertising Ad blocking usage is declining, but browsers are taking bad ad experiences into their own hands A new study has shown that ad block usage is dropping, raising the ... Esther Kezia Thorpe@SpinyTrendsSeptember 7, 2020