Audience Development Archives - Page 2 of 5

Audience Development

Audience Development

Getting readers through the front door is only the first step in building ...

Peter Houston @SpinyTrendsDecember 9, 2022

Audience Development

Rising print production and distribution costs are squeezing margins for many legacy print ...

Peter Houston @SpinyTrendsDecember 2, 2022

Audience Development

With just a month to go until the end of 2022, now is ...

Peter Houston @SpinyTrendsNovember 30, 2022

Audience Development

Iconic magazine brand Time is the latest in a line of publishing companies ...

Peter Houston @SpinyTrendsSeptember 28, 2022

Audience Development

Personalization has been a buzzword in publishing for several years, but there isn’t ...

Peter Houston @SpinyTrendsAugust 3, 2022

Audience Development

This year, for the first time in its 10-year history, The Digital News ...

Peter Houston @SpinyTrendsJuly 6, 2022

Advertising

The conventional wisdom says that acquiring a new customer can cost as much ...

Peter Houston @SpinyTrendsJune 1, 2022

Audience Development

Publishers are suckers for bright shiny things. But while innovation is essential in ...

Peter Houston @SpinyTrendsMay 20, 2022

Audience Development

After years of positive press, it looks like the shine is finally coming ...

Peter Houston @SpinyTrendsMay 6, 2022

Audience Development

The latest UK publishing industry subscription figures showed digital magazine subscription growth increasing ...

Peter Houston @SpinyTrendsApril 6, 2022

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