Data Archives - Page 2 of 6

Data

Advertising

It would be easy to be negative after the last couple of years. ...

Peter Houston @SpinyTrendsJune 17, 2022

Advertising

It’s generally acknowledged that there will be no silver-bullet solution to the ad ...

Peter Houston @SpinyTrendsJune 3, 2022

Data

Revenue diversification efforts have seen many media organisations add subscriptions and memberships to ...

Peter Houston @SpinyTrendsMay 27, 2022

Advertising

Google is setting up the next stage of Privacy Sandbox testing, including the ...

Peter Houston @SpinyTrendsApril 8, 2022

Data

The value of data has been clear in our digital economy for a ...

Peter Houston @SpinyTrendsApril 1, 2022

Data

Common sense says your customers’ digital experiences are closely tied to overall customer ...

Peter Houston @SpinyTrendsMarch 25, 2022

Advertising

Engaging, relevant, informative content used to be the gold standard for advertisers seeking ...

Peter Houston @SpinyTrendsFebruary 18, 2022

Advertising

The latest development in Google’s efforts to find a third-party cookie replacement involves ...

Peter Houston @SpinyTrendsFebruary 2, 2022

Advertising

Advertising creative was never high on the agenda for programmatic advertisers; ad optimisation ...

Peter Houston @SpinyTrendsJanuary 28, 2022

Audience Development

According to the director of Oxford University’s Reuters Institute for the Study of ...

Peter Houston @SpinyTrendsJanuary 7, 2022

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