Google’s SEO tools upgrade is designed to answer questions around the search terms that bring users to publisher content.
Despite a slowing rate of growth for paid-content pioneer The New York Times, publishers continue to announce impressive subscriber gains.
Producing relevant content with fewer editorial resources means routine reporting tasks are being handled by robot journalists to free up human journalists to report more important stories.
With NFTs, media owners have jumped on the crypto bandwagon to sell eager audiences their digital assets
Local news initiatives highlight the search for sustainability in a space where it has been increasingly difficult to make money.
Advertisers on the hunt for post-cookie targeting alternatives are looking closely at contextual advertising solutions that select and serve ads according to content relevancy.
Aspiring to a strong revenue mix, media businesses are looking to technology and partnerships to support their ecommerce aims
The UK’s Press Gazette is warning that if a cookie replacement isn’t found, publishers stand to lose ‘hundreds of millions’ of pounds in display ad revenues
Favoured for forging long-term reader relationships, companies are looking at newsletter investments to build engagement and subscription revenues.
The ‘Stories Studio’ app developed in-house by the Vice Media Group means Vice titles can now produce more content in the popular Stories format every month than they do traditional text or horizontal video.
