Publishers using Instagram is not a new phenomena, but newspapers appointing a dedicated Instagram editor with the objective of boosting subscription revenues is a new twist on how publishers are using the image sharing platform.
Facebook took a step toward resetting how it works with the news media in the UK at the end of January. The social network launched Facebook News in the UK, the first market to get the dedicated, curated news tab outside of the US.
Email newsletters are the original electronic publishing format and they are enjoying a real resurgence among established publishers and go-it-alone journalists. But according to a new survey, the newsletter format has its limitations, especially when it comes to making money.
Over the last couple of years, publishers’ product and revenue teams have been working to develop their own first-party data alternative to cookies. With Google effectively killing off the third-party cookie in 2022, the search to find a replacement identity resolution system is likely to heat up.
As more publishers have turned their attention to subscriptions, many are now experimenting with strategies to convince readers to sign up. Free trials are a common acquisition tactic, but paid trials are proving to be a more sustainable option for some publishers.
Advertisers have been stopping their ads from appearing against a growing list of current-affairs keywords rather than have their brand appear alongside coverage of controversial political events. But advertisers shouldn’t discount political audiences completely – data from political campaigns can inform non-political advertising.
It’s a brave person that makes firm predictions about 2021 after the year we’ve just had, but among the twists and turns of 2020 a recent survey from the Reuters Institute for the Study of Journalism has highlighted a clear focus on digital transformation and innovation in the coming 12 months.
As an Australian Senate inquiry into a new News Media code gets under way, the tech giants are joined by the US government in raising concerns about the future of the internet should it be implemented
Instant Articles, Facebook’s native reading experience for news articles, produced some surprisingly positive results for publishers in 2020. A growing number of publishers have joined or re-joined the program following updates and enhancements.
With much of the world in lockdown, 2020 saw a huge boom in people signing up for video streaming services. Here, we round up the big winners, and how the stage is being set for the streaming giants in 2021.
