The New York Times digital revenue was driven by its subscriber base, which now stands at 6.5 million. Advertising revenue continues to struggle due to the pandemic.
The initiative, formed by advertisers, agencies, publishers, ad tech firms, and trade organizations, looks to address Google and Apple’s recent decision to limit user tracking and targeting capabilities
On Tuesday, ViacomCBS announced they would be launching EyeQ later this fall. The platform will enable marketers to buy connected video ads across its premium digital video content.
Bloomberg and The Athletic are set to launch a bundled subscription this month. Annual Bloomberg subscribers will receive 6 months free to The Athletic with their subscription.
Twitter is expected to receive an FTC fine of $250 million for using personal information customers provided for security verification in targeted ads.
In-house programmatic has gone from an emerging trend to a dominant one as brands search for options that give them more control over their first-party data.
While the advertisers who boycotted Facebook since June in protest of the platform’s inaction in tackling hate speech managed to make headlines around the world, they have barely made a dent in Facebook’s earnings.
On Thursday, the Australian government released a draft code of conduct that would make tech companies pay media companies for their news.
After threatening to ban Chinese-owned TikTok on Friday, President Trump is now considering a proposal by Microsoft to buy the US portion of the network if there is a complete separation from its Chinese parent.
The earnings report shows significant insights because it is the first report since Comcast’s NBCUniversal launched its new ad-supported streaming service, Peacock, and since the pandemic has taken hold of the economy.
