The study’s conclusions included confusing and unhelpful GDPR banners, a 48% engagement rate and solutions for a changing ad tech market.
The intelligence firm reports declining global ad revenues and investments in almost every global market.
Founded in 2007, Rubicon Project was one of the most recognizable company names in ad tech, while Telaria (the result of a 2017 rebrand) was an offshoot of Tremor Video. Together, they aim to convince investors that they are more than the sum of their parts.
As California becomes the 49th state to begin investigation proceedings, Google continues to face scrutiny across America and the EU.
Omnicom Media Group is committing $20 million for podcast ads on Spotify for the remainder of the year, revealing that the company’s exclusive rights to “The Joe Rogan Experience” podcast played a significant role in closing the deal.
The lockdown bumped home streaming and device usage up as consumers turned to audio content for comfort.
Could Twitter be making good on its pledge to expand its revenue products?
Adblockers can have a large impact on websites’ ability to generate revenue and users’ experiences.
As traditional pay TV declines in the U.S., could streaming’s bid to replace it be affected by similar price hikes?
Legacy news brands have remained extremely resilient during the Coronavirus crisis and are attracting younger readers.
