Best practices for publishing a successful newsletter
The benefits of newsletter publishing are clear, but what about the best ways to do it?
The benefits of newsletter publishing are clear, but what about the best ways to do it?
Users that pay for individual articles could be the best bet for long-term subscription sales
Insider is bucking the short-form video trend, making 71% more money YOY with longer videos on its own site
Becoming the ‘go-to authority’ on one or more topics can push publisher sites up the search rankings
Time spent is a key engagement metric, but there is a lack of clarity on how to calculate it
Publishers are increasingly using A/B testing to increase engagement and grow revenue
Rather than experimenting, these AI tools can make publishing operations more efficient
There are signs that publishers are rethinking their approach to advertising counts in the age of first-party data
The New York Times now gets 35% of new subscriptions from SEO and just 12% from social media
Meta is ending support for the Instant Articles mobile format, but publishers don’t seem to be concerned