Content How to use data visualisation to add value to your content From public data feeds to web scraping there is more information available to ... Peter Houston@SpinyTrendsSeptember 3, 2021
Audience Development Retention is the future focus for publishers after 2020’s subscription spike According to subscription management platform Zuora, subscription revenue grew 16% for publishers in ... Peter Houston@SpinyTrendsSeptember 1, 2021
Mergers and Acquisitions Media acquisitions continue in publishing sector eager for growth The post-pandemic media acquisitions trend that kicked off earlier this year has continued ... Peter Houston@SpinyTrendsAugust 27, 2021
Content How to stay on the right side of Google Search updates Google Search’s stated mission is to help people find the information they need, ... Peter Houston@SpinyTrendsAugust 25, 2021
Audience Development Publishers face the challenge of keeping mobile readers engaged Only 10 years ago, mobile readers accounted for less than 10% of web ... Peter Houston@SpinyTrendsAugust 20, 2021
Audience Development How to use Reddit to build brand awareness and engagement Social media network Reddit recently announced a new funding round, in which it ... Peter Houston@SpinyTrendsAugust 18, 2021
Technology TikTok downloads steal top spot from Facebook apps in 2020 Chinese-owned TikTok was the world’s most popular app download last year. The app, ... Peter Houston@SpinyTrendsAugust 13, 2021
Content How to cover the climate crisis for your audience The spotlight is firmly on the climate following the release of the most ... Peter Houston@SpinyTrendsAugust 11, 2021
Audience Development Newsletter launches underline email’s expanding role in publisher portfolios Social media was supposed to kill off email. Instead email newsletters have become ... Peter Houston@SpinyTrendsAugust 6, 2021
Advertising Native advertising spend expected to grow by more than 20% in 2021 Advertising is enjoying a post-pandemic comeback with the global ad market predicted to ... Peter Houston@SpinyTrendsAugust 4, 2021