Audience Development Newsletter engagement is a powerful weapon in the fight for brand loyalty Trust in traditional media has declined to an all-time low and that’s a ... Peter Houston@SpinyTrendsMarch 12, 2021
Advertising Publishers push contextual advertising, but first-party data is key Marketers’ desire for the type of unduplicated audiences that cookies deliver often appears ... Peter Houston@SpinyTrendsMarch 10, 2021
Audience Development Lockdown learning boom creates opportunities in online education With commutes cancelled and classrooms closed, stay-at-home audiences are looking for knowledge and ... Peter Houston@SpinyTrendsMarch 5, 2021
Advertising How COVID-19 has accelerated key publishing trends COVID-19 has accelerated key revenue and operational trends across publishing. The latest mediafutures ... Peter Houston@SpinyTrendsMarch 3, 2021
Content How to use archive content to create value for paying audiences There is a limit to how many digital news subscriptions people will pay ... Peter Houston@SpinyTrendsFebruary 26, 2021
Content Facebook news ban caused steep traffic drop for Australian publishers In response to Australian government plans to force it to pay for linking ... Peter Houston@SpinyTrendsFebruary 24, 2021
Subscriptions Publishers seeing subscription success across a range of strategies Long before COVID-19 hit, publishers were focused firmly on digital subscriptions to reduce ... Peter Houston@SpinyTrendsFebruary 19, 2021
Advertising Ad growth returns, but brands need options in fragmented media landscape Digital advertising took a real hit during the first months of the pandemic, ... Peter Houston@SpinyTrendsFebruary 17, 2021
Audience Development Publishers are pushing membership in a bid to retain pandemic sign ups As tough as 2020 was, subscription growth was strong for many magazine publishers. ... Peter Houston@SpinyTrendsFebruary 12, 2021
Advertising Google gets behind FLoCs, but will publishers and advertisers? As the phasing out of third-party cookies gets ever closer for users of ... Peter Houston@SpinyTrendsFebruary 10, 2021