Peter Houston, Author at Spiny Trends

Audience Development

Trust in traditional media has declined to an all-time low and that’s a ...

Peter Houston @SpinyTrendsMarch 12, 2021

Advertising

Marketers’ desire for the type of unduplicated audiences that cookies deliver often appears ...

Peter Houston @SpinyTrendsMarch 10, 2021

Audience Development

With commutes cancelled and classrooms closed, stay-at-home audiences are looking for knowledge and ...

Peter Houston @SpinyTrendsMarch 5, 2021

Advertising

COVID-19 has accelerated key revenue and operational trends across publishing. The latest mediafutures ...

Peter Houston @SpinyTrendsMarch 3, 2021

Content

There is a limit to how many digital news subscriptions people will pay ...

Peter Houston @SpinyTrendsFebruary 26, 2021

Content

In response to Australian government plans to force it to pay for linking ...

Peter Houston @SpinyTrendsFebruary 24, 2021

Subscriptions

Long before COVID-19 hit, publishers were focused firmly on digital subscriptions to reduce ...

Peter Houston @SpinyTrendsFebruary 19, 2021

Advertising

Digital advertising took a real hit during the first months of the pandemic, ...

Peter Houston @SpinyTrendsFebruary 17, 2021

Audience Development

As tough as 2020 was, subscription growth was strong for many magazine publishers. ...

Peter Houston @SpinyTrendsFebruary 12, 2021

Advertising

As the phasing out of third-party cookies gets ever closer for users of ...

Peter Houston @SpinyTrendsFebruary 10, 2021

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