Audience Development Archives

Audience Development

Writing recently on her blog, former LA Times audience engagement editor Adrianna Lacy ...

Peter Houston @SpinyTrendsMay 24, 2023

Audience Development

The annual analysis of the best times to post to the major social ...

Peter Houston @SpinyTrendsMay 17, 2023

Audience Development

Clocking up more than 1.6 billion monthly visits from 430 million monthly active ...

Peter Houston @SpinyTrendsMay 12, 2023

Audience Development

Press Gazette is reporting that Facebook referral traffic has ‘plummeted’ on the back ...

Peter Houston @SpinyTrendsMay 10, 2023

Audience Development

Over recent years, there have been many studies done around reader needs, each ...

Peter Houston @SpinyTrendsApril 14, 2023

Audience Development

A report commissioned by Meta about Facebook’s relationship with news providers said that ...

Peter Houston @SpinyTrendsApril 5, 2023

Audience Development

Social media usage is higher than ever, but publishers might not be making ...

Peter Houston @SpinyTrendsMarch 22, 2023

Audience Development

AI recommendation systems are being used by almost 70% of news publishers, according ...

Peter Houston @SpinyTrendsFebruary 8, 2023

Audience Development

Publishers are looking beyond the more established social media platforms for engagement. TikTok ...

Peter Houston @SpinyTrendsJanuary 13, 2023

Audience Development

Identifying the content that drives the biggest share of audience engagement is crucial ...

Peter Houston @SpinyTrendsDecember 16, 2022

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