Data Archives - Spiny Trends

Data

The one sure thing in digital publishing is that change comes fast, especially ...

Peter Houston @SpinyTrendsApril 12, 2023

Data

In a privacy complaint against Google Analytics, Datatilsynet, the Norwegian DPA (data protection authority), ...

Peter Houston @SpinyTrendsMarch 8, 2023

Content

Real-time analytics provide a detailed view of content performance at a very granular ...

Peter Houston @SpinyTrendsJanuary 18, 2023

Audience Development

Identifying the content that drives the biggest share of audience engagement is crucial ...

Peter Houston @SpinyTrendsDecember 16, 2022

Advertising

Despite frustrating delays, publishers are ‘pushing ahead’ with their search for a viable ...

Peter Houston @SpinyTrendsDecember 14, 2022

Audience Development

Getting readers through the front door is only the first step in building ...

Peter Houston @SpinyTrendsDecember 9, 2022

Advertising

Knowing how long your audience spends with your content is a key metric. ...

Peter Houston @SpinyTrendsNovember 4, 2022

Advertising

There were rumors at the Cannes Lions Festival this year that maybe the ...

Peter Houston @SpinyTrendsAugust 10, 2022

Data

Despite the uncertainty surrounding the future of the third-party cookie and, with it, ...

Peter Houston @SpinyTrendsJuly 8, 2022

Advertising

Originally inspired by the Cannes Film Festival, the annual Cannes Lions International Festival ...

Peter Houston @SpinyTrendsJune 29, 2022

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