Subscriptions Archives - Page 2 of 8

Subscriptions

Content

Newsletter strategy used to be focused exclusively on driving traffic to publishers’ websites ...

Peter Houston @SpinyTrendsJune 22, 2022

Advertising

The conventional wisdom says that acquiring a new customer can cost as much ...

Peter Houston @SpinyTrendsJune 1, 2022

Advertising

The great refocusing on reader revenues shunted advertising sales down the priority list ...

Peter Houston @SpinyTrendsMay 18, 2022

Audience Development

After years of positive press, it looks like the shine is finally coming ...

Peter Houston @SpinyTrendsMay 6, 2022

Subscriptions

CNN+, a streaming service launched by Discovery Warner, has closed almost as soon ...

Peter Houston @SpinyTrendsApril 27, 2022

Subscriptions

The subscriptions revolution has been underway for a few years now. But the ...

Peter Houston @SpinyTrendsApril 20, 2022

Audience Development

The latest UK publishing industry subscription figures showed digital magazine subscription growth increasing ...

Peter Houston @SpinyTrendsApril 6, 2022

Subscriptions

Newsletter company Substack has released a newsletter app on iOS that lets readers ...

Peter Houston @SpinyTrendsMarch 23, 2022

Subscriptions

A column in the Atlantic magazine has stated that we have reached peak ...

Peter Houston @SpinyTrendsMarch 11, 2022

ecommerce

According to a 2022 survey from the UK’s Association for Digital Publishing (AOP), ...

Peter Houston @SpinyTrendsMarch 4, 2022

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