Advertising
Using attention metrics to create personalized advertising
Marketers report significant sales increases from personalized advertising placement
Search
Publishers using generative AI to support SEO efforts
Embracing the technology, publishers are seeking their own AI-driven solutions to boost search performance
Newsletters
Newsletter publishers are diversifying beyond the inbox
Newsletter publishers are planning to expand beyond the inbox, diversifying to grow their revenue in 2023.
Audience Development
Meeting reader needs drives engaging audience experiences
Studies around reader needs have helped publishers define the engagement drivers that bring audiences back to their content
Data
How publishers can learn from mistakes
To remain successful, publishers must adapt quickly, even if that sometimes means getting things wrong.
Search
Google’s March 2023 core update causes search volatlity
The algorithm update led to more fluctuations in search positioning than previous updates
Audience Development
What is the real value of Facebook to publishers?
News content links account for less than 3% of posts people see in their feeds
Content
Newsletters and podcasts seen as complementary for publishers
Publishers repurposing newsletter content into podcasts and podcast content into newsletter formats
Search
Google Trends portal refreshed for 2023
Trends information is now updated every hour with links included to related news articles
Search
Search giants release next-generation AI tools
Next generation AI tools from three of the world’s biggest search players