Newsletters
Three newsletter formats to expand publisher lineups
Almost 70% of publishers see newsletters as an area for investment in 20232
Search
How will AI-powered search impact publisher revenue?
Link-free search results could have serious consequences for publishers’ search traffic
Audience Development
Reader personas and the future of AI recommendations
Work is underway to understand the relationship between algorithmic recommendations and reader personas
Subscriptions
Subscription insights from businesses outside publishing
Transferable insights from seven subscription businesses working outside publishing
Content
Publisher announces plans for using AI to write content
Beyond the hype around ChatGPT, Buzzfeed is investigating the potential for AI to create content
Subscriptions
What does a successful subscription marketing team look like?
The most successful publishers dedicate marketing teams to growing reader revenue
Technology
Publishers deliver more for less with AI automation
AI automation can reduce costs and increase ROI for publishers in two key ways
Newsletters
How to design your subscriber onboarding experience
If publishers properly welcome new users and subscribers, they will stay longer
Content
How to perform a content audit
Identifying opportunities to shape strategy and improve published content against commercial goals
Audience Development
TikTok strategies increasingly important for publishers
Publishers looking to engage younger audiences are experimenting with TikTok strategies