Advertising
Platforms hold on to overwhelming share of US digital ad revenue
Publishers may be celebrating the recovery in the advertising market, but they won’t ...
Technology
Will Facebook’s plans for the metaverse impact publishers?
Facebook is changing its name to Meta and with it, the future focus ...
Distribution
Publishers saw success with Facebook’s Instant Articles in 2020
Instant Articles, Facebook’s native reading experience for news articles, produced some surprisingly positive ...
Content
Under threat of increased regulation, Facebook agrees to license news content in the UK
As Facebook prepares for a wider rollout of its News tab, it has ...
Content
Streaming’s new frontier: Social commerce
Streaming has come to dominate many facets of our lives, from watching our ...
Advertising
Covid fails to dent Big Tech advertising revenues
Third-quarter results for the ‘Big Four’ tech giants – Alphabet, Facebook, Amazon and ...
Audience Development
How Facebook’s penalization algorithm is impacting publishers
Recent research by Echobox has revealed Facebook’s penalization algorithm reduces traffic based on ...
Content
Facebook Watch now watched by half of Facebook users worldwide
Newly-released figures from Facebook say that over 1.25 billion people use the platform’s ...
Advertising
Fears of misinformation spreading through Facebook are fuelled by Australian threats and pre-election rules
Facebook has threatened to block Australian users from sharing news stories. Meanwhile, the ...
Advertising
Merkle Inc Q2 Digital Marketing Report Foreshadows Second Wave Trends
Merkle Inc has published its Q2 Digital Marketing Report. Their findings illuminate how ...