Audience Development Newsletters, podcasts and mobile apps are trusted audience engagement tools Publishers are suckers for bright shiny things. But while innovation is essential in ... Peter Houston@SpinyTrendsMay 20, 2022
Advertising You don’t have to choose sides in the advertising vs subscriptions debate The great refocusing on reader revenues shunted advertising sales down the priority list ... Peter Houston@SpinyTrendsMay 18, 2022
Advertising A bad advertising experience is bad publishing strategy We have all visited websites where the advertising looks decidedly suspicious – promising ... Peter Houston@SpinyTrendsMay 13, 2022
Content How the publisher of Reader’s Digest recorded 110% growth in 2021 One of the most iconic publishing brands in history, the Reader’s Digest has ... Peter Houston@SpinyTrendsMay 11, 2022
Audience Development Publisher paywall options are getting more sophisticated After years of positive press, it looks like the shine is finally coming ... Peter Houston@SpinyTrendsMay 6, 2022
Content Is it time for publishers to get serious on TikTok? Growing 45% since July 2020, TikTok reported over a billion monthly active users ... Peter Houston@SpinyTrendsMay 4, 2022
Advertising IAB report spotlights ‘exponential growth’ in digital advertising According to the latest full year Internet Advertising Revenue Report by IAB and ... Peter Houston@SpinyTrendsApril 29, 2022
Subscriptions Why CNN+ collapsed just one month after it launched CNN+, a streaming service launched by Discovery Warner, has closed almost as soon ... Peter Houston@SpinyTrendsApril 27, 2022
Podcasts The best posting times for key social media channels Social media success can sometimes seem like a dark art. Going viral is ... Peter Houston@SpinyTrendsApril 22, 2022
Subscriptions Subscriptions evolution meets commercial concerns The subscriptions revolution has been underway for a few years now. But the ... Peter Houston@SpinyTrendsApril 20, 2022