Peter Houston, Author at Spiny Trends

Advertising

The Ozone Project, an advertising and audience platform owned and operated by an ...

Peter Houston @SpinyTrendsApril 15, 2022

Content

Marie Claire, the leading womens-lifestyle magazine from Future Publishing, has launched a short-form ...

Peter Houston @SpinyTrendsApril 13, 2022

Advertising

Google is setting up the next stage of Privacy Sandbox testing, including the ...

Peter Houston @SpinyTrendsApril 8, 2022

Audience Development

The latest UK publishing industry subscription figures showed digital magazine subscription growth increasing ...

Peter Houston @SpinyTrendsApril 6, 2022

Data

The value of data has been clear in our digital economy for a ...

Peter Houston @SpinyTrendsApril 1, 2022

Distribution

Before social media, the majority of journalists were known only by the publications ...

Peter Houston @SpinyTrendsMarch 30, 2022

Data

Common sense says your customers’ digital experiences are closely tied to overall customer ...

Peter Houston @SpinyTrendsMarch 25, 2022

Subscriptions

Newsletter company Substack has released a newsletter app on iOS that lets readers ...

Peter Houston @SpinyTrendsMarch 23, 2022

Technology

UK newspaper and magazine publisher Archant is asking subscribers to its regional Life ...

Peter Houston @SpinyTrendsMarch 18, 2022

Advertising

It’s no secret that ad-tech vendors take a lot of money out of ...

Peter Houston @SpinyTrendsMarch 16, 2022

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