Peter Houston, Author at Spiny Trends

Subscriptions

A column in the Atlantic magazine has stated that we have reached peak ...

Peter Houston @SpinyTrendsMarch 11, 2022

Advertising

The promise of significant digital rewards came true for some publishers in 2021. ...

Peter Houston @SpinyTrendsMarch 9, 2022

ecommerce

According to a 2022 survey from the UK’s Association for Digital Publishing (AOP), ...

Peter Houston @SpinyTrendsMarch 4, 2022

Audience Development

The world went crazy for Wordle this year and the simple word game’s ...

Peter Houston @SpinyTrendsMarch 2, 2022

ecommerce

The latest report update from media news site What’s New In Publishing focuses ...

Peter Houston @SpinyTrendsFebruary 25, 2022

Content

According to a recent survey, society’s youngest consumer cohort – Gen Z – ...

Peter Houston @SpinyTrendsFebruary 23, 2022

Advertising

Engaging, relevant, informative content used to be the gold standard for advertisers seeking ...

Peter Houston @SpinyTrendsFebruary 18, 2022

Advertising

According to a recent article in the UK’s Press Gazette, some publishers are ...

Peter Houston @SpinyTrendsFebruary 16, 2022

Technology

Last year saw the first real web3 experiments from publishers and advertisers. From ...

Peter Houston @SpinyTrendsFebruary 11, 2022

Advertising

According to Amazon’s full year results for 2021, reported at the beginning of ...

Peter Houston @SpinyTrendsFebruary 9, 2022

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