Content How publishers are using read-it-later apps to increase traffic Digital media is an inherently fragmented space, with audiences accessing content across multiple ... Peter Houston@SpinyTrendsFebruary 4, 2022
Advertising Topics to replace FLoCs in Google’s plans post third-party cookies The latest development in Google’s efforts to find a third-party cookie replacement involves ... Peter Houston@SpinyTrendsFebruary 2, 2022
Advertising Marketers focus on advertising creative as programmatic optimisation stalls Advertising creative was never high on the agenda for programmatic advertisers; ad optimisation ... Peter Houston@SpinyTrendsJanuary 28, 2022
Audience Development How to capture and use audience insights to improve engagement The Atlantic spent two years studying ‘readers’ & listeners’ needs’ to understand why ... Peter Houston@SpinyTrendsJanuary 26, 2022
Advertising Agency rebrand points at post-advertising metaverse David Jones, CEO of The Brandtech Group, formerly known as You & Mr ... Peter Houston@SpinyTrendsJanuary 21, 2022
Technology 2021 Google algorithm updates will make an impact this year With Google releasing back-to-back algorithm updates, the second half of 2021 was a ... Peter Houston@SpinyTrendsJanuary 19, 2022
Audience Development Publishers benefit from growth in consumers paying for content In 2020, at the peak of the global pandemic, more people were paying ... Peter Houston@SpinyTrendsJanuary 14, 2022
Advertising Reuters Institute reports revenue and confidence up for publishers A survey of more than 240 senior publishing leaders from 52 countries shows ... Peter Houston@SpinyTrendsJanuary 12, 2022
Audience Development Looking ahead for 2022, tech and talent will be key According to the director of Oxford University’s Reuters Institute for the Study of ... Peter Houston@SpinyTrendsJanuary 7, 2022
Advertising What can publishers take away from 2021? Last year might have been better than the COVID-19 catastrophe that was 2020, ... Peter Houston@SpinyTrendsJanuary 5, 2022