Peter Houston, Author at Spiny Trends

Content

Digital media is an inherently fragmented space, with audiences accessing content across multiple ...

Peter Houston @SpinyTrendsFebruary 4, 2022

Advertising

The latest development in Google’s efforts to find a third-party cookie replacement involves ...

Peter Houston @SpinyTrendsFebruary 2, 2022

Advertising

Advertising creative was never high on the agenda for programmatic advertisers; ad optimisation ...

Peter Houston @SpinyTrendsJanuary 28, 2022

Audience Development

The Atlantic spent two years studying ‘readers’ & listeners’ needs’ to understand why ...

Peter Houston @SpinyTrendsJanuary 26, 2022

Advertising

David Jones, CEO of The Brandtech Group, formerly known as You & Mr ...

Peter Houston @SpinyTrendsJanuary 21, 2022

Technology

With Google releasing back-to-back algorithm updates, the second half of 2021 was a ...

Peter Houston @SpinyTrendsJanuary 19, 2022

Audience Development

In 2020, at the peak of the global pandemic, more people were paying ...

Peter Houston @SpinyTrendsJanuary 14, 2022

Advertising

A survey of more than 240 senior publishing leaders from 52 countries shows ...

Peter Houston @SpinyTrendsJanuary 12, 2022

Audience Development

According to the director of Oxford University’s Reuters Institute for the Study of ...

Peter Houston @SpinyTrendsJanuary 7, 2022

Advertising

Last year might have been better than the COVID-19 catastrophe that was 2020, ...

Peter Houston @SpinyTrendsJanuary 5, 2022

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