Peter Houston, Author at Spiny Trends

Advertising

New court documents allege Google has deliberately throttled ad loading times to promote ...

Peter Houston @SpinyTrendsNovember 12, 2021

Audience Development

Publishers have sat at the centre of communities of interest for as long ...

Peter Houston @SpinyTrendsNovember 10, 2021

Technology

Facebook is changing its name to Meta and with it, the future focus ...

Peter Houston @SpinyTrendsNovember 5, 2021

Technology

US-based journalism professor Damian Radcliffe recently wrote a three-part series exploring effective innovation ...

Peter Houston @SpinyTrendsNovember 3, 2021

Subscriptions

Dynamic paywall technology, increasingly available as a SaaS solution, is letting publishers ditch ...

Peter Houston @SpinyTrendsOctober 29, 2021

Content

Affiliate ecommerce is becoming an increasingly important revenue area for publishers and changes ...

Peter Houston @SpinyTrendsOctober 27, 2021

Audience Development

A firm fixture in modern publishing lineups, email newsletters have become a key ...

Peter Houston @SpinyTrendsOctober 22, 2021

Content

Microsoft has announced a ‘major evolution’ in search-engine indexing. IndexNow lets website owners ...

Peter Houston @SpinyTrendsOctober 20, 2021

Content

The ubiquity of smartphones, powered by a range of popular social media apps, ...

Peter Houston @SpinyTrendsOctober 15, 2021

Technology

The only digital-media prediction that anyone can absolutely guarantee is that change will ...

Peter Houston @SpinyTrendsOctober 13, 2021

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