Advertising Ad loading times allegedly throttled by Google to boost AMP New court documents allege Google has deliberately throttled ad loading times to promote ... Peter Houston@SpinyTrendsNovember 12, 2021
Audience Development How to monetise communities Publishers have sat at the centre of communities of interest for as long ... Peter Houston@SpinyTrendsNovember 10, 2021
Technology Will Facebook’s plans for the metaverse impact publishers? Facebook is changing its name to Meta and with it, the future focus ... Peter Houston@SpinyTrendsNovember 5, 2021
Technology How to keep innovating effectively as a publisher US-based journalism professor Damian Radcliffe recently wrote a three-part series exploring effective innovation ... Peter Houston@SpinyTrendsNovember 3, 2021
Subscriptions Dynamic paywall technology supports targeted reader revenue strategies Dynamic paywall technology, increasingly available as a SaaS solution, is letting publishers ditch ... Peter Houston@SpinyTrendsOctober 29, 2021
Content Google updated its structured data requirements for review content Affiliate ecommerce is becoming an increasingly important revenue area for publishers and changes ... Peter Houston@SpinyTrendsOctober 27, 2021
Audience Development Publishers tweak email newsletter strategies to find sweet spot A firm fixture in modern publishing lineups, email newsletters have become a key ... Peter Houston@SpinyTrendsOctober 22, 2021
Content How search-engine indexing is evolving to speed content discovery Microsoft has announced a ‘major evolution’ in search-engine indexing. IndexNow lets website owners ... Peter Houston@SpinyTrendsOctober 20, 2021
Content How to leverage user-generated audio for greater audience engagement The ubiquity of smartphones, powered by a range of popular social media apps, ... Peter Houston@SpinyTrendsOctober 15, 2021
Technology Five ideas to help publishers succeed over the next 10 years The only digital-media prediction that anyone can absolutely guarantee is that change will ... Peter Houston@SpinyTrendsOctober 13, 2021