Peter Houston, Author at Spiny Trends

Advertising

The dominance of mass-market advertising may be coming to an end as one-size-fits-all ...

Peter Houston @SpinyTrendsApril 26, 2023

Generative AI chatbots like Microsoft’s OpenAI or Google’s Bard have been portrayed as ...

Peter Houston @SpinyTrendsApril 21, 2023

Newsletters

Newsletters have become an important entry point for media startups. However, a single ...

Peter Houston @SpinyTrendsApril 19, 2023

Audience Development

Over recent years, there have been many studies done around reader needs, each ...

Peter Houston @SpinyTrendsApril 14, 2023

Data

The one sure thing in digital publishing is that change comes fast, especially ...

Peter Houston @SpinyTrendsApril 12, 2023

Google’s March 2023 core update, rolled out over 13 days between March 15th ...

Peter Houston @SpinyTrendsApril 7, 2023

Audience Development

A report commissioned by Meta about Facebook’s relationship with news providers said that ...

Peter Houston @SpinyTrendsApril 5, 2023

Content

There are many similarities between newsletters and podcasts, not least they share the ...

Peter Houston @SpinyTrendsMarch 31, 2023

Google has given its Google Trends website a facelift. As well as a ...

Peter Houston @SpinyTrendsMarch 29, 2023

The hype around generative AI seems to have lasted forever and frantic release ...

Peter Houston @SpinyTrendsMarch 24, 2023

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