Peter Houston, Author at Spiny Trends

Newsletters

Newsletters are having a moment: this year’s Reuters Institute Predictions report showed that ...

Peter Houston @SpinyTrendsFebruary 14, 2023

Last week saw the announcement from Google that it plans to integrate the ...

Peter Houston @SpinyTrendsFebruary 10, 2023

Audience Development

AI recommendation systems are being used by almost 70% of news publishers, according ...

Peter Houston @SpinyTrendsFebruary 8, 2023

Subscriptions

You can get a subscription for almost anything these days, from movies and ...

Peter Houston @SpinyTrendsFebruary 3, 2023

Content

Artificial Intelligence (AI) has dominated the media industry headlines so far this year. ...

Peter Houston @SpinyTrendsFebruary 1, 2023

Subscriptions

Effective subscriber acquisition and retention are critical for any publisher trying to build ...

Peter Houston @SpinyTrendsJanuary 27, 2023

Technology

Tightening economic conditions are adding to the commercial challenges publishers face. While there ...

Peter Houston @SpinyTrendsJanuary 25, 2023

Newsletters

Toolkit’s Jack Marshall defines subscriber onboarding as the process through which new customers ...

Peter Houston @SpinyTrendsJanuary 20, 2023

Content

Real-time analytics provide a detailed view of content performance at a very granular ...

Peter Houston @SpinyTrendsJanuary 18, 2023

Audience Development

Publishers are looking beyond the more established social media platforms for engagement. TikTok ...

Peter Houston @SpinyTrendsJanuary 13, 2023

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