Peter Houston, Author at Spiny Trends

Newsletters

There has been a lot written about the recent resurgence of newsletters and ...

Peter Houston @SpinyTrendsNovember 18, 2022

Subscriptions

Probably the key success factor for any reader-revenue strategy is subscriber acquisition. Retention ...

Peter Houston @SpinyTrendsNovember 16, 2022

Advertising

Digital advertising revenues grew ‘exponentially’ in 2021. The IAB reported the global total ...

Peter Houston @SpinyTrendsNovember 11, 2022

SEO’s Holy Grail is to rank highly for every keyword related to your ...

Peter Houston @SpinyTrendsNovember 9, 2022

Advertising

Knowing how long your audience spends with your content is a key metric. ...

Peter Houston @SpinyTrendsNovember 4, 2022

Subscriptions

A new report says A/B testing is one of the biggest drivers of ...

Peter Houston @SpinyTrendsNovember 2, 2022

Technology

There have been concerns that, under the pressure of the day-to-day challenges of ...

Peter Houston @SpinyTrendsOctober 28, 2022

Advertising

In print, more advertisements generally mean more money. That legacy thinking has dominated ...

Peter Houston @SpinyTrendsOctober 26, 2022

According to VP of newsroom strategy at the Athletic, Claudio Cabrera, SEO has ...

Peter Houston @SpinyTrendsOctober 21, 2022

Content

Meta is turning off support for Instant Articles, introduced in 2015 to speed ...

Peter Houston @SpinyTrendsOctober 19, 2022

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