Peter Houston, Author at Spiny Trends

Advertising

The new Advertising Performance Benchmark report from Sovrn, a Colorado-based ad-tech firm, delivers ...

Peter Houston @SpinyTrendsAugust 5, 2022

Audience Development

Personalization has been a buzzword in publishing for several years, but there isn’t ...

Peter Houston @SpinyTrendsAugust 3, 2022

Technology

Deciding which year was the year of mobile is a tricky task; commentators ...

Peter Houston @SpinyTrendsJuly 29, 2022

Advertising

Advertisers are spending millions of dollars on made-for-advertising sites (MFA) designed to trick ...

Peter Houston @SpinyTrendsJuly 27, 2022

Technology

Faced with the day-to-day challenges of revenue generation and content creation, it is ...

Peter Houston @SpinyTrendsJuly 22, 2022

Content

Fresh content is crucial to keeping your most engaged audience members happy. But, ...

Peter Houston @SpinyTrendsJuly 20, 2022

Advertising

With temperatures soaring in many parts of the world this summer, the climate ...

Peter Houston @SpinyTrendsJuly 15, 2022

Content

Strategies to discover and retain digital audiences are one of the biggest focuses ...

Peter Houston @SpinyTrendsJuly 13, 2022

Data

Despite the uncertainty surrounding the future of the third-party cookie and, with it, ...

Peter Houston @SpinyTrendsJuly 8, 2022

Audience Development

This year, for the first time in its 10-year history, The Digital News ...

Peter Houston @SpinyTrendsJuly 6, 2022

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