Advertising Archives - Spiny Trends

Advertising

Writing on the International News Media Association’s Advertising Initiative Blog, Mark Challinor says ...

Peter Houston @SpinyTrendsMay 26, 2023

Advertising

The dominance of mass-market advertising may be coming to an end as one-size-fits-all ...

Peter Houston @SpinyTrendsApril 26, 2023

Advertising

The programmatic market could be moving from an open marketplace model, where everyone ...

Peter Houston @SpinyTrendsMarch 15, 2023

Advertising

When it comes to creating and supporting effective advertising strategies, publishers need to ...

Peter Houston @SpinyTrendsMarch 10, 2023

Advertising

The latest additions to the lineup of publishers signing up for the UK’s ...

Peter Houston @SpinyTrendsMarch 3, 2023

Advertising

It is no great surprise to read that the media industry will face ...

Peter Houston @SpinyTrendsJanuary 11, 2023

Advertising

Digital advertising spending declined 1% in November, according to data from Standard Media ...

Peter Houston @SpinyTrendsDecember 21, 2022

Advertising

Despite frustrating delays, publishers are ‘pushing ahead’ with their search for a viable ...

Peter Houston @SpinyTrendsDecember 14, 2022

Advertising

Digital advertising revenues grew ‘exponentially’ in 2021. The IAB reported the global total ...

Peter Houston @SpinyTrendsNovember 11, 2022

Advertising

Knowing how long your audience spends with your content is a key metric. ...

Peter Houston @SpinyTrendsNovember 4, 2022

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