Peter Houston, Author at Spiny Trends

Audience Development

Social media usage is higher than ever, but publishers might not be making ...

Peter Houston @SpinyTrendsMarch 22, 2023

SEO can be a repetitive business, with the same tasks coming up again ...

Peter Houston @SpinyTrendsMarch 17, 2023

Advertising

The programmatic market could be moving from an open marketplace model, where everyone ...

Peter Houston @SpinyTrendsMarch 15, 2023

Advertising

When it comes to creating and supporting effective advertising strategies, publishers need to ...

Peter Houston @SpinyTrendsMarch 10, 2023

Data

In a privacy complaint against Google Analytics, Datatilsynet, the Norwegian DPA (data protection authority), ...

Peter Houston @SpinyTrendsMarch 8, 2023

Advertising

The latest additions to the lineup of publishers signing up for the UK’s ...

Peter Houston @SpinyTrendsMarch 3, 2023

Content

The way people search has changed and, with that shift, so have technologies ...

Peter Houston @SpinyTrendsMarch 1, 2023

Google’s Core Web Vitals are seen as the baseline for search performance. But ...

Peter Houston @SpinyTrendsFebruary 24, 2023

Content

With Twitter’s future uncertain and Meta pulling back from any commitment to publisher ...

Peter Houston @SpinyTrendsFebruary 22, 2023

Online search has seen its fair share of big players come and go. ...

Peter Houston @SpinyTrendsFebruary 17, 2023

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