Peter Houston, Author at Spiny Trends

Advertising

It is no great surprise to read that the media industry will face ...

Peter Houston @SpinyTrendsJanuary 11, 2023

Advertising

Digital advertising spending declined 1% in November, according to data from Standard Media ...

Peter Houston @SpinyTrendsDecember 21, 2022

Audience Development

Identifying the content that drives the biggest share of audience engagement is crucial ...

Peter Houston @SpinyTrendsDecember 16, 2022

Advertising

Despite frustrating delays, publishers are ‘pushing ahead’ with their search for a viable ...

Peter Houston @SpinyTrendsDecember 14, 2022

Audience Development

Getting readers through the front door is only the first step in building ...

Peter Houston @SpinyTrendsDecember 9, 2022

Content

Media Moments 2022 is the fifth annual media market review from the Media ...

Peter Houston @SpinyTrendsDecember 7, 2022

Audience Development

Rising print production and distribution costs are squeezing margins for many legacy print ...

Peter Houston @SpinyTrendsDecember 2, 2022

Audience Development

With just a month to go until the end of 2022, now is ...

Peter Houston @SpinyTrendsNovember 30, 2022

Content

With more and more digital channels and devices available to consumers, publishers have ...

Peter Houston @SpinyTrendsNovember 25, 2022

For most publishers, the web address for a piece of content is probably ...

Peter Houston @SpinyTrendsNovember 23, 2022

1...456...24

Latest Posts