Peter Houston, Author at Spiny Trends

In August, Google introduced its ‘Helpful Content’ Search update. On releasing the update, ...

Peter Houston @SpinyTrendsOctober 14, 2022

Podcasts

The inaugural Publisher Podcast Summit in London this month featured podcasting tips from ...

Peter Houston @SpinyTrendsOctober 12, 2022

Effective SEO is all about getting as close to the top of the ...

Peter Houston @SpinyTrendsOctober 7, 2022

Content

There is sometimes a sense in publishing that content creation is a one-and-done ...

Peter Houston @SpinyTrendsOctober 5, 2022

ecommerce

Both ecommerce and the associated media offerings around the retail sector have grown ...

Peter Houston @SpinyTrendsSeptember 30, 2022

Audience Development

Iconic magazine brand Time is the latest in a line of publishing companies ...

Peter Houston @SpinyTrendsSeptember 28, 2022

Content

TikTok’s internal search is never going to replace Google as the most effective ...

Peter Houston @SpinyTrendsSeptember 23, 2022

Content

YouTube is the second most popular social network in the world. With almost ...

Peter Houston @SpinyTrendsSeptember 21, 2022

Jobs

Chinese philosopher Lao Tzu said a leader is best when people barely know ...

Peter Houston @SpinyTrendsSeptember 16, 2022

Content

How long, or short, should an article be? Purists would say it should ...

Peter Houston @SpinyTrendsSeptember 14, 2022

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